Espresso Wood Humidor Makes A Perfect Gift
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It wasn’t until I moved to the US that I started drinking coffee regularly and became what they call in the Netherlands a ‘koffieleut’, which translates in a literal sense into ‘coffee socialite.’ Although the intermediate European drinks more coffee per year than the intermediate American, the cultural importance and it is effects on the intermediate European seems to me littler than that on the intermediate American. After all, coffee is a cultural obsession in the United States. Chains with thousands of divisions like Dunkin’ Donuts or Starbucks dominate US each and everyday street life. Especially in the morning (90% of coffee consumed in the US is in the morning), millions of white foamy cups with boldly imprinted pink and orange logos bob all over the streets in morning rush hour and on the train. Coffee drive-ins are a saving grace for the rushing army of helmeted and tattooed construction workers. During lunch break, men and women in savvy business suits duck into coffee shops. Students chill out from early afternoon till late evening on comfy couches at coffee lounges around campus. Police officers clutch coffee cups while guarding road construction internet sites on the highway. In short, coffee drinkers in the United States may be found just in regards to anyplace you go. This mass-psychotic ritual causes Americans to associate Europe above all with cars that queerly do not integrate cup holders (to an American this is like selling a car without tires), or with the unbelievably petite cups of coffee European restaurants serve, so little that my father-in-law had to always order two cups of coffee. It is my firmest conviction that the without apparent effort agitated and obsessed nature of the ‘New Englander’ may be blamed on the monster-size cups of coffee they consume. Not without reason is the word ‘coffee’ derived from the Arab ‘qahwa’ meaning ‘that which prevents sleep.’ Arabs have cooked coffee beans in boiling water since as far back as the 9th century and drank the stimulating extract as an substitute to the Muslims’ forbidden alcohol. These days coffee is second only to oil as the most priceless (legally) swapped good in the world with a total trade value of $70 billion. Interestingly, only $6 billion reaches coffee manufacturing countries. The remaining $64 billion is generated as surplus value in the consumption countries. Small farmers grow 70% of world coffee production. They primarily grow two kinds of coffee beans: Arabica and Robusta. About 20 million humans in the world are directly dependent on coffee production for their subsistence. Table 1: production in 2002/3 country % 70% Arabica 30% Robusta Brasil 42.03% Arab/Rob Colombia 8.88% Arabica Vietnam 8.35% Robusta Indonesia 4.89% Rob/Arab India 3.74% Arab/Rob Mexico 3.54% Arabica Guatemala 3.1% Arab/Rob Uganda 2.53% Rob/Arab Ethiopia 2.44% Arabica Peru 2.24% Arabica Table 2: consumption in 2001/2world consumption % kg per capita (2001) USA 30.82% Finland 11.01 Germany 15.07% Sweden 8.55 Japan 11.47% Denmark 9.71 France 8.89% Norway 9.46 Italy 8.59% Austria 7.79 Spain 4.90% Germany 6.90 Great-Brittain 3.63% Switzerland 6.80 the Netherlands 2.69% the Netherlands 6.48 Although the consumption of coffee per capita in the world is decreasing (in the US alone it decreased from 0.711 liter in 1960 to 0.237 liter presently), world consumption is still increasing due to the population explosion. Considering that coffee comprises of either 1% (Arabica), 2% (Robusta) or 4.5%-5.1% (instant coffee) caffeine, the intermediate American consumes at least 200 to 300mg (the commended greatest or most complete or best possible each and everyday amount) of caffeine a day through the consumption of coffee alone. The place I usual to down a cup of coffee is the Starbucks in Stamford, Connecticut. The entrance may be found on the corner of Broad Street and Summer Street, to the left to the main public library with it is plain pediment and slim Ionic columns. The emplacement right next to the library harmonizes with Starbuck’s retail plan. At the entrance of the coffee shop a life-size glass window curves around to the left, supplying superb voyeuristic views of pedestrians on the sidewalk. As you enter, you step directly into the living room area with stacked bookshelves versus the back wall. Velvet armchairs face each other with little coffee tables in the middle, creating intimate seating areas. The velvet chairs near the window are the prime seats, which humans unfortunate to score a wooden chair prey upon. At the back of the long rectangular room is the coffee bar and a little Starbuck’s gift shop. There is a dark wooden table with electrical outlets suitable for propagating out laptops and spreadsheets, dividing the living room area from the coffee bar. Since I have been cranky for weeks I hesitate to order a regular black coffee. It is very easy to get cloyed with a bestloved feed or drink in the US because of the super-sized portions served. The smallest cup of coffee is a size ‘tall’ (12oz.=0.35l.), after which one may choose amongst a ‘grande’ (16oz.=0.5l.) and a ‘venti’ (20oz.=0.6l.). Half a liter of coffee seems a bit over the top, and it sounds perfectly foolish to my European mind. I in the long run end up choosing a ‘solo’ espresso. Sitting in one of the booth-like seats versus the back wall, unable to obtain a prime seat, I feign to read my book while eavesdropping on conversations around to me. Three middle-aged men sit in three ash gray velvet chairs and discourse loudly. A bright dialog develops, interchanged with half roaring, half shrieking, laughter. They mock a colleague in his absence and then clench their brows in concern while talking about the teeth of one of the men’s daughter. Two African-American women sit at a little table opposite the reading-table in the murky light, one of them with a yellow headscarf with black African motifs. Close to the entrance, in the seating area next to the animated conversation, a vagabond is playing solitaire. One by one he places the creased cards with rounded backs over one another, as if he attempts to stick them together. He rendered a couple of dollars in interchange for a little coffee to feel, in the warmth of the front room, nostalgia for a snug living room and relives a sense of intimacy of having your own house. It’s a bright, sunny, early autumn day, a typical New England Indian summer. Sunbeams radiate through the coloring, flickering foliage, and throw a puzzle-shaped shadow into Starbuck’s window. Autumn’s hand turns her colorful kaleidoscopic lens. The green ash tree near the sidewalk resembles, with it is polychrome colors, more or less a bronze statue: it is stem sulphur bronze, it is foliage intermittently copper green and ferric-nitrate golden. On the other side of the cross walk the top of a young red oak turns fiery red. These are the budding impressions of the autumn foliage for which Connecticut is ‘world famous’ in the US. In the world of selling and entrepreneurship, Starbucks is a success story. It is one of those stories of ‘excellence’ taught as a case study at business school. Founded in 1971, it in truth started out it is unbelievable growth beneath Howard Schultz in 1985, and presently has 6,294 coffee shops. But what does it is success actually comprises of? A big cup of coffee at Starbucks is much more pricey than at Dunkin’ Donuts: $2.69 equated to $3.40 for a Starbucks’ ‘venti’. But while Dunkin’ Donuts offers only a fixed potpourri of flavors like mocha, hazelnut, vanilla, caramel and cinnamon, you will find exotic quality beans at Starbucks like Bella Vista F.W. Tres Rios Costa Rica, Brazil Ipanema Bourbon Mellow, Colombia Nariño Supremo, Organic Shade Grown Mexico, Panama La Florentina, Arabian Mocha Java, Caffè Verona, Guatemala Antigua Elegant, New Guinea Peaberry, Zimbabwe, Aged Sumatra, Special Reserve Estate 2003 – Sumatra Lintong Lake Tawar, Italian Roast, Kenya, Ethiopia Harrar, Ethiopia Sidamo, Ethiopia Yergacheffe and French Roast. So Starbucks offers lavishness coffees and high quality coffee dining, remindful closely of the chic coffee houses I visited in Vienna. Every now and then, I grin shamefully and think back at my endless hesitation choosing among the only two types of coffee available in most Dutch stores: red brand and gold brand. Even up to this day I have no clue what the actual divergence is amidst the two, isolated from the color of the wrapping: red or gold. Not surprisingly, Starbucks appeals to the laptop genre of people: consultants, students, intellectuals, the middle class, and a Starbucks coffee is a white-collar coffee, while a Dunkin’ Donuts coffee is a blue-collar coffee. In Dunkin’ Donuts you will run into Joe the Plumber, Bob the barber, and Mac the truck driver. But what is it exactly, that attracts the white collared laborers in the US to fall back into the purple velvet chairs? I imagine their working days filled with repetitious activenesses and conclusions within a playing field of incisively specified responsibilities. How numerous of the players in these fields get through the day with it is routines for plainly no other reason than being competent to take pleasure in their each day 30 minutes-escape into the Starbucks intimacy where, for a brief moment in the day, you regain the illusion of humane warmth and exotic associations of resisting the chilliness of high finance? For 15 minutes you fall back into the deep, soft pillow of a velvet chair and randomly, and alas how necessary is that moment of utter randomness, pull a book from the shelves. While, in the background, comforting tones resound of country blues, with it is acknowledgement of deep humane suffering, a blaze of folk with the primary connection with nature and tradition, or of merengue reviving the ardent memories of adventure and love, you look with fixed eyes out the window and ponder in regards to that simple, volatile reflectiveness in the moment, strengthened by the physical effect of half a liter of watery coffee that starts to kick in and the gratification of chewing your muffin, bagel, cake, brownie, croissant or donut. It is, above all, that bodily ecstasy caused by a combining of caffeine, sugar and the salivating Pavlov effect. You do not forget the engaged in a struggle musician behind the counter taking your order, the novice poetical as you remunerate her for the coffee and give a full dollar tip, sentiment a transcendental bound in your flight from reality. You look with fixed eyes with a fastened throbbing of the original gulps of coffee at the advertisements and poems on the bulletin board, and dauntlessly you think: They are right, they are so right! and what do I care? Why ought to I care? But then you look at your watch and observe you genuinely have to run again. ‘Well, too bad, gotta go!’, or humans will begin gossiping for being so long away from your desk. And while you open the door, an autumn breeze blows in your face, the last tunes of the blues solo die out as the Hammond organ whispers: ‘I throw my difficulties out the door, I don’t need them anymore’. Coffee in the US is a subculture that in a massive manner floated to the surface of the consumer’s society. Starbucks is more than coffee, it’s more than just another brand on the market, it is a social-political statement, a way of perceiving how you would like to live, in other words it is a culture. Starbucks is the substitute to Coca-Cola and so much more than just coffee: it’s chocolate, ice-cream, frappuccino, travel mugs with exotic prints, cups and live music, CD’s, discounts on exhibitions and even aid for volunteer work.
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Tagged with: caffeine • coffee • coffee culture • coffee history • gourmet coffee • java • koffieleut • tea
Filed under: Jewelry Accessories
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